Marketing professionals devote a lot of time and energy to figure out what strategies attract customers to stores, encourage them to linger, and entice them to buy. A subtle pleasant fragrance in the store is connected with customers staying inside longer on average than in stores without any intentional scent. For this type of aromatic advantage, marketing scents for your business are available from suppliers selling only high-quality products.
A Built-In Advantage
Some stores have a built-in advantage when it comes to scent, since the products they smell have a pleasant aroma. Many people like the smell of leather, for instance, which makes going to a shoe store have an extra enjoyable aspect. Bakeries are a prime example of shops that smell delightful. Flower shops also can have this advantage if the storekeepers make sure the aromas are not too overpowering.
The Intention of Scent
Using fragrance in a retail setting is intended to make customers feel a variety of positive emotions and sensations so their experienced is enhanced. The aroma should make them feel happy and content, as well as relaxed. Yet the store doesn’t want the customers to feel so relaxed they don’t have the ambition to buy anything.
A combination of two scents is valuable in this environment. One enhances relaxation while the other boosts energy. The relaxing quality encourages the customers to continue browsing. Feeling energized makes them want to try on shoes or clothes, or keep looking for electronics or other items.
Evoking a Feeling
Scents from a supplier such as AromaTech can be used to evoke the feeling of being in a place where the person plans to use the item he or she buys. In a store or a department selling swimming pool goods, swimwear or supplies for the beach, the subtle aroma of coconut suntan oil brings the shopper into that imagined location.
Avoiding Overpowering Aromas
Marketing researchers who focus on scent in the retail environment emphasize the importance of not overwhelming customers with aromas. A whiff of floral perfume is usually pleasing in a store selling women’s clothing, for instance, but overpowering fragrances will drive some customers away.